Now, don't worry beauty standards have changed, and there are no one-size-fits-all aesthetics that you need to reach for. Recently, 'aesthetic' has begun being used in social media to talk about the overall look of your social account, especially on Instagram.Īn aesthetic Instagram means having a uniform look across your profile to make it beautiful. Image Source: Instagram What is an aesthetic?Īesthetics is a study area in philosophy and fine arts concerned with ideas of perfection and beauty. It comes down to what you wish to achieve and how your aesthetic showcases these goals and values. Get started Finding your Instagram aestheticįirst things first, let's talk about your goals and values.Īre you a people-first brand looking to improve your customers' lives with light-hearted entertainment, or are you a more serious brand wanting to use data to position yourself as the top choice in your industry?
